Electronic Arts

Role: Senior Manager of Experience Design

I managed a team of Design and Research Managers, Designers, Researchers, and external agencies within EA’s technology organization’s Player Experience Portfolio. The portfolio encompassed 20+ products in 10+ product lines in Marketing and in Customer Experience.

Below are highlights of a few product lines, the design system the products are powered by, and the processes, strategies, and tools that helped my team function and grow.

EA Creator Network

EA’s user generated content platform allows content creators and social media influencers to participate and get access to EA sponsored opportunities and rewards in order to create exclusive content.

EA Events

EA’s proprietary event management platforms that power’s EA’s in-person and virtual events such as EA Play Live and EA’s competitive gaming experiences such as Apex Legends Global Series, Madden Championship Series, and FIFA Global Series.

EA Help

Reimagined and redesigned help experience for all of EA’s games.

Using a combination of in-game connections and data, natural language processing, and new user behavior studies, the experience design team partnered with Innovation Lab and our product partners to overhauled EA’s main customer support platform from the ground up.

Covering both web and console help experiences, the new EA Help platform used in-game player intent to detect where problems occurred and deliver exact solutions at that moment.